D) Benchmarking study trip to Sweden – Food & Beverages, Accommodation – Northern part of Bothnian Coastal Route
The Bothnian Coastal Route project aims to increase awareness of the coastal route around the Bothnian Bay and over the Kvarken strait as an attractive travel route for international tourists.
A main ambition of the project is to develop and promote new cross-border roundtrips and touring routes in the region, hopefully creating new reasons to travel, and driving business to the companies. The guiding star in our project is sustainability. If you haven’t seen it already, please check our new tool for sales and marketing towards international travel trade, the Bothnian Coastal Route marketing webpage, constantly evolving.
As a company operating in the area, you are an important key-player, being a significant part of the guest experience when traveling around the Bothnian Coastal Route region. Your offers and products are essential links in the chain that a travel package or tour program consists of, and that will be offered to and attract tour operators and travel companies around Europe. Therefore, we would like you to have the opportunity to network with other companies in the area, and we are now arranging the following bench marking study trips:
- A) Benchmarking study trip to Finland – Food & beverage, accommodation (for Swedish companies). For detailed program click this link.
- B) Benchmarking study trip to Finland – Activities, sites & experiences (for Swedish companies). For detailed program click this link.
- C) Benchmarking study trip to Sweden – Activities, sites & experiences (for Finnish companies). For detailed program click this link.
- D) Benchmarking study trip to Sweden – Food & beverage, accommodation (for Finnish companies). Detailed information and registration below.
Study trip to Sweden – Food & Beverages, Accommodation
Please note that the program is subject to changes
Register HERE
| 07.00 EET | Monday May 12th Pick up companies from Vaasa to HaparandaTornio. | |||
| 12.30 CET | Lunch at Restaurant Minerva at SveFi school. | |||
| 13.15 CET | Visit at Haparanda Stadshotel family owned hotel with history. | |||
| 14.30 | Transfer to Kalix 45 min. | |||
| 15.15 | Visit to Arctic Treats that does chocolate workshops and meet with owner Åsa. Coffee break. | |||
| 16.15 | Transfer to Luleå 1 h. | |||
| 17.15 | Check in at Hotel Savoy and meet with hotel manager Jonathan. | |||
| 18.00 | Time for checking your e-mails or change clothes before dinner. | |||
| 18.45 | 10 min walk to restaurant. | |||
| 19.00 | Dinner at Restaurang CG and meet with Petter Nyberg. | |||
| Accommodation at Hotel Savoy. | ||||
| 08.30 | Tuesday May 13th Breakfast at the hotel | |||
| 09.30 | Transfer to Bastard Burgers 10 min. | |||
| 09.45 | Visit at Bastard Burgers head office – gourmet and vegan burgers fast food chain origin from Luleå. | |||
| 11.30 | Lunch and study visit at Hemmagastronomi restaurant and meet chef and owner Simon Laiti. | |||
| 13.00 | Transfer to Piteå 1 h. | |||
| 14.00 | Meet with Pensionatet a whole street with accommodation, food, shop and bakery. | |||
| 15.30 | Visit at This is How local beer brewery with tap room. | |||
| 16.30 | Check in at Hotel Kust and meet with hotel manager Sabina at Hotel Kust who will tell the story that is visualized in the hotel interior. | |||
| 17.30 | Time for checking your e-mails or change clothes before dinner. | |||
| 18.15 | Short walk to restaurant for dinner. | |||
| 18.30 | Visit and dinner at Ångbryggeriet and meet with manager and chef Mari Wigren. | |||
| Accommodation at Hotel Kust. | ||||
| 06.30 | Wednesday May 14th Breakfast at the hotel | |||
| 07.15 | Check out from hotel. | |||
| 07.30 | Transfer from Piteå via HaparandaTornio and Oulu to Vaasa dropping of participants. | |||
| 17.30 | Aprox arrival time in Vaasa incl. lunch stop break along the way. |
For whom
Our plan is to offer a few study trips with different sectoral themes, covering different geographies in Sweden and Finland. These, our second study trips, are aimed for companies operating in the food & beverage and accommodation sector, and companies that are offering Activities and Experiences. These study trips are also aimed for companies who didn’t participate in our previous trips in September 2024.
The main ambition is to strengthen the attractiveness of BCR’s product range by offering inspiration for sustainable product development for companies on both sides of the Bothnian Bay.
Purpose
– inspiration from business models and innovation
– sustainable product development, exchange of ideas
– develop potential future collaboration
See the detailed programs for more information and register to the study trip of your choice.
Please note, we have a limited number of places, so please register latest by April 15th (binding notification).
Two persons per company, additional participants from the same company on request, subject to availability.
Price and registration fee: EUR 150 or equivalent sum in SEK per person per trip.
The price includes:
– all transfers as mentioned in the program
– meals and non-alcoholic beverages included in the program
– accommodation in single room as in the program
The price does not include:
– meals or beverages not mentioned in the program
Please note, communication and information made by companies during the study trip in Sweden will be made in English.
Possibility of bus pic-up on your destination, TBA in due time
For any questions, please contact your local destination
Erja Back, Visit Umeå
Destination: Umeå region
+46 (0)70 647 62 78
erja.back@visitumea.se
Bo Wikström, Visit Skellefteå
Destination: Skellefteå
+46 (0)70 597 7331
bo.wikstrom@visitskelleftea.se
Karin Åberg, Luleå Municipality
Destinations: Luleå, Piteå, Kalix, Haparanda
+46 (0)70 288 26 90
karin.aberg@lulea.se
Sari Kasvi, BusinessOulu
Destinations: Oulu, Raahe, Liminka,
Kempele, Hailuoto, Ii, Kemi, Tornio
+358 (0)40 724 9419
sari.kasvi@businessoulu.com
Jaana Sirkiä, City of Kalajoki
Destination: Kalajoki
+358 (0) 40 359 14 57
jaana.sirkia@kalajoki.fi
Peter Källberg, Vaasa Region Development Company VASEK
Destinations: Vaasa, Pietarsaari, Kokkola
+358 (0)40 844 2058
peter.kallberg@vasek.fi
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