C) Benchmarking study trip to Sweden – Activities, Sites & Experiences – Southern part of Bothnian Coastal Route
The Bothnian Coastal Route project aims to increase awareness of the coastal route around the Bothnian Bay and over the Kvarken strait as an attractive travel route for international tourists.
A main ambition of the project is to develop and promote new cross-border roundtrips and touring routes in the region, hopefully creating new reasons to travel, and driving business to the companies. The guiding star in our project is sustainability. If you haven’t seen it already, please check our new tool for sales and marketing towards international travel trade, the Bothnian Coastal Route marketing webpage, constantly evolving.
As a company operating in the area, you are an important key-player, being a significant part of the guest experience when traveling around the Bothnian Coastal Route region. Your offers and products are essential links in the chain that a travel package or tour program consists of, and that will be offered to and attract tour operators and travel companies around Europe. Therefore, we would like you to have the opportunity to network with other companies in the area, and we are now arranging the following bench marking study trips:
- A) Benchmarking study trip to Finland – Food & beverage, accommodation (for Swedish companies). For detailed program click this link.
- B) Benchmarking study trip to Finland – Activities, sites & experiences (for Swedish companies). For detailed program click this link.
- C) Benchmarking study trip to Sweden – Activities, sites & experiences (for Finnish companies). Detailed information and registration below.
- D) Benchmarking study trip to Sweden – Food & beverage, accommodation (for Finnish companies). For detailed program click this link.
Study trip to Sweden – Activities, Sites & Experiences
Please note that the program is subject to changes
Register HERE
| Tuesday May 13th Erja meets the group in the harbour | |||
| 13:15-15:45 | Wasaline | ||
| Archipelagon Buffe-lunch | |||
| Tour on Aurora Botnia | |||
| 16:15-17:15 | Cheese tasting Gårdshem | ||
| 17.30 | Check in at Clarion Hotel Umeå | ||
| 18.30 | Dinner at Gotthards | ||
| Wednesday May 14th | |||
| 09:00-13:00 | The village of Tavelsjö has strategically worked towards sustainable village development with a good range of services, supported by the TuRe association. Welcoming visitors has been one of the tools in the plan. Initiatives such as private rental of cottages and bed & breakfast accommodations, trail development for cycling and hiking, the ice track on the lake, and the takeover of the old rectory have yielded results. Much of the strategic and practical work has been carried out through associations and voluntary efforts. More about Tavelsjö summer here and here. | ||
| 09:30-10:30 | Reindeer Ranch. We start the visit in Tavelsjö by visiting reindeer herder Jon-Krista, who has been living in Tavelsjö with his reindeers for some years. | ||
| 11.00-13:00 | Tavelsjö Wärdshus – presentation of actors in the village and lunch | ||
| 13:00-15:00 | Transfer to Skellefteå | ||
| 14.00 approx. | Bjuröklubb light house with coastal hike in the nature reserve incl. fika | ||
| Continued northbound transfer | |||
| 17.00 | Arival Skellefteå and check-in at The Wood hotel, a sustainable wooden experience | ||
| 18.30 | Dinner | ||
| Thursday May 15th | |||
| Breakfast at the hotel | |||
| 09.30 | Gudided walk threw Bonnstan, Skellefteå’s church town | ||
| 10.00 | Continued guided walk to nearby Nordanå open air museum area, ending with a visit at the exhibition Storsia | ||
| 12.00 | Lunch | ||
| 13.00-20.00 | Northbound transportation around the Bothnian Bay down to Vaasa. |
For whom
Our plan is to offer a few study trips with different sectoral themes, covering different geographies in Sweden and Finland. These, our second study trips, are aimed for companies operating in the food & beverage and accommodation sector, and companies that are offering Activities and Experiences. These study trips are also aimed for companies who didn’t participate in our previous trips in September 2024.
The main ambition is to strengthen the attractiveness of BCR’s product range by offering inspiration for sustainable product development for companies on both sides of the Bothnian Bay.
Purpose
– inspiration from business models and innovation
– sustainable product development, exchange of ideas
– develop potential future collaboration
See the detailed programs for more information and register to the study trip of your choice.
Please note, we have a limited number of places, so please register latest by April 15th (binding notification).
Two persons per company, additional participants from the same company on request, subject to availability.
Price and registration fee: EUR 150 or equivalent sum in SEK per person per trip.
The price includes:
– all transfers as mentioned in the program
– meals and non-alcoholic beverages included in the program
– accommodation in single room as in the program
The price does not include:
– meals or beverages not mentioned in the program
Please note, communication and information made by companies during the study trip in Sweden will be made in English.
Possibility of bus pic-up on your destination, TBA in due time
Bonnstan – Skellefteå’s historical church town.
Nordanå open air museum area.
For any questions, please contact your local destination
Erja Back, Visit Umeå
Destination: Umeå region
+46 (0)70 647 62 78
erja.back@visitumea.se
Bo Wikström, Visit Skellefteå
Destination: Skellefteå
+46 (0)70 597 7331
bo.wikstrom@visitskelleftea.se
Karin Åberg, Luleå Municipality
Destinations: Luleå, Piteå, Kalix, Haparanda
+46 (0)70 288 26 90
karin.aberg@lulea.se
Sari Kasvi, BusinessOulu
Destinations: Oulu, Raahe, Liminka,
Kempele, Hailuoto, Ii, Kemi, Tornio
+358 (0)40 724 9419
sari.kasvi@businessoulu.com
Jaana Sirkiä, City of Kalajoki
Destination: Kalajoki
+358 (0) 40 359 14 57
jaana.sirkia@kalajoki.fi
Peter Källberg, Vaasa Region Development Company VASEK
Destinations: Vaasa, Pietarsaari, Kokkola
+358 (0)40 844 2058
peter.kallberg@vasek.fi
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