A) Benchmarking study trip to Finland – Food & Beverage, Accommodation – Northern part of Bothnian Coastal Route
The Bothnian Coastal Route project aims to increase awareness of the coastal route around the Bothnian Bay and over the Kvarken strait as an attractive travel route for international tourists.
A main ambition of the project is to develop and promote new cross-border roundtrips and touring routes in the region, hopefully creating new reasons to travel, and driving business to the companies. The guiding star in our project is sustainability. If you haven’t seen it already, please check our new tool for sales and marketing towards international travel trade, the Bothnian Coastal Route marketing webpage, constantly evolving.
As a company operating in the area, you are an important key-player, being a significant part of the guest experience when traveling around the Bothnian Coastal Route region. Your offers and products are essential links in the chain that a travel package or tour program consists of, and that will be offered to and attract tour operators and travel companies around Europe. Therefore, we would like you to have the opportunity to network with other companies in the area, and we are now arranging the following bench marking study trips:
- A) Benchmarking study trip to Finland – Food & beverage, accommodation (for Swedish companies). Detailed information and registration below.
- B) Benchmarking study trip to Finland – Activities, sites & experiences (for Swedish companies). For detailed program click this link.
- C) Benchmarking study trip to Sweden – Activities, sites & experiences (for Finnish companies). For detailed program click this link.
- D) Benchmarking study trip to Sweden – Food & beverage, accommodation (for Finnish companies). For detailed program click this link.
Study trip to Finland – Food & Beverage, Accommodation
Please note that the program is subject to changes
Register HERE
| Tuesday May 6th Departure from Umeå, prepare for an early departure | |||
| Please note that change of time zone, the time is +1 hour on Finnish side and these times are Finnish time | |||
| 13.00 | Lunch and activity at Kukkolankoski Tornio | ||
| 14.30 | Visit to Tornio Brewery https://tornionpanimo.fi/ | ||
| 16.00 | Departure to Kemi, introduction and afternoon coffee at Experience 365 | ||
| 17.30 | Departure to Oulu | ||
| 19.00 | Check in at Oulu Radisson Blu Hotel | ||
| 19.30 | Departure to dinner | ||
| 20.00 | Dinner at restaurant Alfred | ||
| Overnight in Oulu Radisson Blu Hotel Oulu | |||
| Wednesday May 7th Breakfast at the hotel | |||
| 09.15 | Departure to Hailuoto and ferry | ||
| 11.00 | Visit to Hotel Luovo and lunch | ||
| 12.15 | Visit to Marjaniemi lighthouse | ||
| 14.00 | Hailuoto brewery presentation and beer tasting | ||
| 16.30 | Back to the ferry and to the city | ||
| 17.30 | To the hotel and free time | ||
| 19.00 | Departure to dinner | ||
| 19.30 | Dinner at Sokeri Jussi Tavern | ||
| Overnight in Oulu Radisson Blu Hotel Oulu | |||
| Thursday May 8th Breakfast at the hotel | |||
| 09.30 | Departure and visit to the Chocosomnia factory and chocolate tasting | ||
| 12.00 | Transfer to Koitelinkoski and lunch | ||
| 14.00 | Departure back to Sweden via Haparanda all the way to Umeå |
For whom
Our plan is to offer a few study trips with different sectoral themes, covering different geographies in Sweden and Finland. These, our second study trips, are aimed for companies operating in the food & beverage and accommodation sector, and companies that are offering Activities and Experiences. These study trips are also aimed for companies who didn’t participate in our previous trips in September 2024.
The main ambition is to strengthen the attractiveness of BCR’s product range by offering inspiration for sustainable product development for companies on both sides of the Bothnian Bay.
Purpose
– inspiration from business models and innovation
– sustainable product development, exchange of ideas
– develop potential future collaboration
See the detailed programs for more information and register to the study trip of your choice.
Please note, we have a limited number of places, so please register latest by April 15th (binding notification).
Two persons per company, additional participants from the same company on request, subject to availability.
Price and registration fee: EUR 150 or equivalent sum in SEK per person per trip.
The price includes:
– all transfers as mentioned in the program
– meals and non-alcoholic beverages included in the program
– accommodation in single room as in the program
The price does not include:
– meals or beverages not mentioned in the program
Please note, communication and information made by companies during the study trip in Sweden will be made in English.
Possibility of bus pic-up on your destination, TBA in due time
For any questions, please contact your local destination
Erja Back, Visit Umeå
Destination: Umeå region
+46 (0)70 647 62 78
erja.back@visitumea.se
Bo Wikström, Visit Skellefteå
Destination: Skellefteå
+46 (0)70 597 7331
bo.wikstrom@visitskelleftea.se
Karin Åberg, Luleå Municipality
Destinations: Luleå, Piteå, Kalix, Haparanda
+46 (0)70 288 26 90
karin.aberg@lulea.se
Sari Kasvi, BusinessOulu
Destinations: Oulu, Raahe, Liminka,
Kempele, Hailuoto, Ii, Kemi, Tornio
+358 (0)40 724 9419
sari.kasvi@businessoulu.com
Jaana Sirkiä, City of Kalajoki
Destination: Kalajoki
+358 (0) 40 359 14 57
jaana.sirkia@kalajoki.fi
Peter Källberg, Vaasa Region Development Company VASEK
Destinations: Vaasa, Pietarsaari, Kokkola
+358 (0)40 844 2058
peter.kallberg@vasek.fi
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