Bothnian Coastal Route, an Interreg Aurora project aimed at increasing awareness and demand for travel across the Kvarken strait and around the Bothnian Bay, proudly presents its latest collaboration with the Umeå-based company Best of Scandinavia. The partnership introduces a tailored and customizable tour around the Bothnian Bay and across the Kvarken strait as part of Best of Scandinavia’s offerings. The launch took place during the Matka Travel Fair in Helsinki on January 15th–16th.
A Partnership to Promote the Region
The aim of Bothnian Coastal Route is to enhance the region’s visibility and to create attractive tour suggestions for both individual travellers and groups from the European travel market. A key part of the project involves establishing collaborations with Destination Management Companies (DMC), which can develop and sell travel packages highlighting the region’s unique cultural and natural values.
“Best of Scandinavia is a highly reputable operator in the European markets. The company also has a strong local presence in our region, with extensive knowledge of destinations and businesses around the Bothnian Bay. We’re very pleased that our tour is now part of their portfolio,” says Erja Back, Project Leader at Visit Umeå, which is one of the partners in the Bothnian Coastal Route project.
Inspiring New Tour
The new tour around the Bothnian Bay is flexible and can be tailored to meet customer preferences. It includes everything from nature experiences and adventures to cultural and culinary highlights, focusing on providing travellers with an authentic insight into the region’s unique character.
“A central task for us in the project is to create networks between the tourism industry and the resellers. An incoming agency launching a tour in the Bothnian Coastal Route area is a confirmation of the project’s purposeful efforts,” says Marianne Sjöström, Project Manager for the Bothnian Coastal Route project at the Kvarken Council.
Collaboration with Best of Scandinavia represents an important step in the project’s efforts to position Bothnian Coastal Route as an attractive and sustainable destination for travellers from across Europe.
More information:
Erja Back
+46 70 647 6278
erja.back@visitumea.se
Marianne Sjöström
+358 40 678 8375
marianne.sjostrom@kvarken.org
Best of Scandinavia’s tour suggestion around the Bothnian Bay and across the Kvarken strait can be found HERE.
Read more about the Bothnian Coastal Route project HERE and HERE.
Bothnian Coastal Route project’s partners: Kvarken Council EGTC (lead part and coordinating beneficiary), the city of Kalajoki, Luleå Business Region AB and Luleå Municipality, the city of Oulu/ BusinessOulu, Vaasa Region Development Company VASEK, Visit Skellefteå AB, and Visit Umeå AB.
Bothnian Coastal Route project’s financiers: Interreg Aurora, Regional Council of Lapland, Region Västerbotten, the Kvarken Council EGTC, Umeå Municipality, Vaasa Region Development Company VASEK, City of Kalajoki, Luleå Business Region AB and Luleå Municipality, City of Oulu/ BusinessOulu, Visit Skellefteå AB, City of Vaasa, Kokkola Tourism Ltd, Haparanda municipality for Haparanda/Tornio, Bothnian Arc ry, City of Pietarsaari, Piteå municipality, Kemi Tourism Ltd, and NLC Ferry Ab Oy.
The Umeå-based company Best of Scandinavia introduces a tailored and customizable tour around the Bothnian Bay and across the Kvarken strait as part of Best of Scandinavia’s offerings.
